The Community Karma Podcast
Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a variety of avenues - from organic SEO to social outreach, email marketing, and paid advertising.
We'll help you understand how a great online community can help you expand your audience, create content, add links to your website, and book more business for your company.
Episodes
27 episodes
Episode 27 - Making Transitions - Chaos-Proofing Your Community Management Strategy
Your community is expanding, and maybe, so is your team. How do you handle people internally coming into managing your community?
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Season 1
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Episode 27
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15:31
Episode 26: Getting Back to Work? Messaging & Communication are Key
Show Notes: Getting Back to Work? Messaging & Communication are KeyChanges day to day - be consistentEven if the daily message is "same as yesterday" it helps the audience know ...
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Season 1
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Episode 26
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27:25
Episode 25 - Pivots and Possibilities
Great ideas for pivoting when you cant "operate as usual"
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Season 1
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Episode 25
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36:42
Ep 24: Has the time has come to work ON your Business - Instead of in it?
Erin & Carrie explore the concept of working on your business versus in your business. Are you making your brand stronger during down time?
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Season 1
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Episode 24
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34:01
Episode 23: Changing Lanes - Reshaping Your Business In A Time of Uncertainty
We're Being forced to think outside the box. Are you going back inside the box when this is over?
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Season 1
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Episode 23
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43:43
Episode 22: Your World Is Now Remote
Erin & Carrie discuss dealing with your community from a distance.
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Season 1
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Episode 22
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43:14
Episode 19: Tooting Your Own Horn Without Blowing It
Talking about you, who you are, and why you do what you do is important if you want customers to PICK you - if they don't know you, why would they choose you?
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Season 1
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Episode 19
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22:39
Episode 21 Community In Crisis - How Can You Help?
Nobody likes operating in crisis mode - but sometimes its inevitable. How can you help your community without giving the impression you're "cashing in"? Carrie & Erin give you some helpful advice!
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Season 1
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Episode 21
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33:33
Episode 20: Wanna be a big fish? Shrink your pond
Carrie and Erin discuss tactics, tips, and pitfalls to expanding your business when maybe its better to shrink your "pond." They also discuss the recent shutdown of Brandless (have you listened to Episode 17 yet?)
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Season 1
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Episode 20
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35:19
Episode 18: B2B Community Collaboration
How can businesses partner to "get the word out" and share the cost of promotion?
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Season 1
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Episode 18
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27:59
Episode 17: Don't Alienate the Base - A Case Study
Erin Jones & Carrie Hill take a look at Brandless and their recent product line/pricing change and their mistakes that led to a very disgruntled client base.
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Season 1
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Episode 17
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34:32
Episode 16: Building Communities - A Case Study with Jennifer Cario
Carrie and Erin welcome friend & special guest Jennifer Cario to talk about her exciting foray away from marketing and into being a restauranteur!
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Season 1
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Episode 16
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51:33
Episode 15: Is Influencer Marketing Worth It?
Is engaging an influencer to promote your brand worth it? It might be - but being prepared & choosing the right kind of influencer, at the right pricepoint - could make all the difference.
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Season 1
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Episode 15
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18:37
Episode 14: You Gotta Give to Get - Supporting your supporters
If you want people to like your stuff & support you, make sure you're returning the favor.
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Season 1
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Episode 14
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15:15
Episode 13: Creating Karma with Community Content
Using information and content from your local community can create a big opportunity for content that benefits your brand and shows you as a member of your "neighborhood." Highlighting the history, community events, members, etc can make ...
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Season 1
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Episode 13
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27:17
Episode 12: Party Time! Using Events to Reach Your Community.
Carrie & Erin give tips on using events to reach out to your local or virtual community!
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Season 1
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Episode 12
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27:06
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Episode 11: Competitor Comparisons - Out "Branding" the Competition
Carrie & Erin walk you through determining who your brand's true competitors are - and what to do about it!
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Season 1
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Episode 11
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22:50
Episode 10: Planning Ahead to Protect your Brand
Creating company policies for how your brand is represented in public can save a lot of conflict and misunderstanding. Erin & Carrie give tips on creating a policy for YOUR business.
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Season 1
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Episode 10
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24:14
Episode 9: Promise and Deliver - Developing your Brand Promise
The brand promise is a value or experience a company's customers can expect to receive every single time they interact with that company.
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Season 1
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Episode 9
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25:37
Episode 8- What you Intended is not Always what they Perceive
YOU know what you intended to sayTHEY know what you intended to sayYou both don't take it the same way.
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Season 1
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Episode 8
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18:21
Episode 7: Resolve to Rock it in 2020
Carrie and Erin give tips and thoughts on how to rock your marketing with a plan to start 2020. Do you have an editorial calendar? Have you evaluated which campaigns worked and which ones flopped? Do you know WHEN you're going to start yo...
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Season 1
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Episode 7
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27:19
Episode 6: Thank You, Thank You Very Much
It's the time of year to think about being thankful - to your clients, employees, community, friends AND family. Erin and Carrie share some tips for ways to show your appreciation - and some traps that we find brands falling into that sho...
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Season 1
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Episode 6
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27:37
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Episode 5 - You Mad Bro? Recognizing and Dealing With Trolls
It's inevitable - if you open your brand up to social media and community - eventually, a troll will stop by and drop a bomb on your page/post/reviews. Erin & Carrie give you some tips for identifying trolls and some tactics fo...
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Season 1
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Episode 5
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23:23
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Episode 4: Reviews - The Good, The Bad & The Ugly
Join Erin & Carrie as they talk about how to deal with responding to reviews in the new online landscape. Every review should be responded to, the good ones, the bad ones, and the really UGLY ones.Tips & tactics for how to craft a g...
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Season 1
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Episode 4
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30:34
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